AI-generated videos emerge as new campaign tool in Uttar Pradesh 2027 poll race

Artificial intelligence-generated videos have become a contentious element in the run-up to the 2027 Uttar Pradesh assembly elections, with deepfake content featuring prominent political figures circulating ahead of the polls.

Both the Samajwadi Party, led by Akhilesh Yadav, and the BJP under Chief Minister Yogi Adityanath appear to be leveraging AI video technology as part of their campaign strategies. The emergence of manipulated video content marks a shift in political messaging tactics in the state.

The use of deepfakes in electoral campaigns raises questions about misinformation and authenticity in the digital age, even as political parties continue to explore new technological avenues for voter engagement.