Alcoholic beverage makers intensify competition as sales decline

Alcoholic beverage makers are intensifying competition as overall sales in the sector decline. The traditional lines separating brewers, vintners and distillers are becoming increasingly blurred as companies seek to capture market share across multiple segments.

Manufacturers are diversifying their product portfolios and moving beyond their core categories to remain competitive in a contracting market. This shift reflects broader challenges facing the drinks industry as consumption patterns change.