DS Group launches DCODE 2.0 with WPP Media and MICA

DS Group has launched DCODE 2.0 in collaboration with WPP Media and MICA. The initiative combines academic rigour, industry expertise and AI-led practices to assist marketers in navigating the evolving digital landscape.

The platform aims to bridge the gap between theoretical knowledge and practical application in digital marketing, leveraging artificial intelligence to help professionals adapt to rapid industry changes.