Food firms shift to yeast protein as whey prices surge

India's protein supplements market is witnessing a shift in raw material sourcing as food companies increasingly turn to yeast-based protein alternatives amid rising whey prices. The sector is positioned for substantial growth, with projections indicating the market will expand from ₹7,461 crore in 2024 to ₹13,186 crore by 2033.

This transition reflects broader industry trends as manufacturers seek cost-effective and sustainable protein sources to meet growing domestic demand for nutritional supplements.