Foreign buyers impressed by Kerala's experiential tourism potential

Foreign tourism buyers attending the 13th edition of the Kerala Travel Mart expressed enthusiasm about the state's experiential tourism offerings. Participants highlighted Kerala's diverse cultural heritage, wellness services and potential as a distinctive travel destination.

The travel mart brought together international buyers to explore Kerala's tourism avenues. The state's focus on experiential offerings—combining culture, wellness and authentic experiences—resonated with visiting tour operators and travel professionals.