FreshTerra ensures farmer income with minimum purchase commitments

FreshTerra, an omnichannel food firm that recently opened stores in Gurugram, is adopting a different approach to source agricultural produce directly from farmers. The company provides minimum volume commitments to procure farmers' produce, ensuring predictable income for cultivators.

This model aims to create a more stable supply chain while supporting farmer livelihoods. By guaranteeing purchase volumes, FreshTerra seeks to reduce uncertainty in agricultural sales and offer consumers fresh, directly sourced products.