Ikai: New premium mithai store in Bandra eschews refined sugar

Ikai, a new premium mithai store located in Bandra, has launched with a focus on traditional Indian sweets made without refined sugar. The store caters to health-conscious consumers seeking indulgent desserts with alternative sweetening methods.

The venture represents a growing trend among premium food businesses in Mumbai to offer traditional confectionery with modern dietary considerations. Ikai's product line maintains the authenticity of classic Indian mithai while addressing consumer preferences for reduced sugar options.