94% of Indian consumers open to trying cultivated meat: study

A study by GFI India has found that 94% of Indian consumers are willing to try cultivated meat, indicating significant openness to alternative protein production methods. The research highlights strong curiosity among consumers toward this emerging food technology.

Cultivated meat, also known as lab-grown meat, is produced through cellular agriculture rather than conventional animal farming. The high willingness-to-try rate suggests a potential market opportunity for this alternative protein in India.

The findings point to consumer interest in exploring new food production approaches, though adoption and regulatory pathways remain areas requiring further development in the country.