Fewer Indians plan to raise festive budgets in 2026, but high spenders grow

A recent survey indicates fewer Indians intend to increase their festive budgets for 2026, signalling cautious consumer sentiment. However, the high-ticket spending segment—those willing to spend over Rs 10,000—has grown marginally, suggesting a polarisation in spending patterns.

Purchasing confidence varies by user base, with Android users showing notably higher confidence than iOS users this year. Consumers in tier-2 cities are emerging as leaders in the mid-budget spending category, reflecting a shift in shopping behaviour across different income segments.