ISL's first round draws 52 million viewers, 22% women
The Indian Super League's inaugural round of the season garnered 52 million viewers across platforms, marking strong audience engagement for the football league. The standout fixture was Monday's match between Mohun Bagan and NorthEast United, which drew 19.27 million viewers, emerging as the most-watched game of the opening round.
Women comprised 22% of the total viewership, reflecting growing female audience participation in Indian football. The figures underscore the ISL's expanding reach and appeal across demographic segments in the country.
