Can Isprava scale up bespoke luxury villa construction?

Isprava, a luxury real estate developer, has spent a decade building bespoke villas in Goa and Alibaug, catering to India's affluent segment seeking premium second homes. The company's portfolio offers insights into changing preferences among wealthy buyers for customised, high-end residential properties.

The developer now faces the challenge of scaling up production while maintaining the exclusivity and craftsmanship that define its offerings. Industry observers note that balancing personalised design with operational efficiency remains a key test for luxury real estate ventures in India.