Kobe Bryant's BodyArmor investment yielded $400 million for his estate after Coca-Cola acquisition
Kobe Bryant, the late NBA legend, made a strategic investment of $6 million in the sports drink brand BodyArmor in 2014. When Coca-Cola acquired BodyArmor in 2021, Bryant's estate reportedly received $400 million from the transaction.
The substantial return on investment underscored Bryant's business acumen beyond basketball. His early backing of the sports beverage company proved to be a highly lucrative venture, demonstrating his successful diversification into entrepreneurship and brand partnerships.
