Milky Mist launches high-protein milk to expand dairy portfolio

Milky Mist, a dairy company based in Erode, has launched a high-protein milk variant as part of its strategy to expand its value-added product range. The move comes amid rising consumer demand for protein-rich dairy offerings in the Indian market.

The company currently produces paneer, Greek yoghurt and Skyr, and the new high-protein milk addition aligns with shifting consumer preferences toward nutritionally fortified dairy products. This expansion reflects broader industry trends as producers increasingly focus on premium and health-oriented segments to capture growing market opportunities.