Sebi launches 'Samajh Se Investing Simple' campaign to boost investor literacy

The Securities and Exchange Board of India has launched the 'Samajh Se Investing Simple' campaign as part of Project Jagrook, aimed at simplifying investment concepts and promoting informed financial decision-making among investors. The initiative also seeks to prevent financial fraud through greater awareness.

To further strengthen financial literacy, Sebi introduced a module called MUST targeting students. Additionally, the regulator announced an official WhatsApp channel dedicated to investor awareness, making information more accessible to the general public.