UP parties vie for Gen Z and women voters with welfare promises

Political parties in Uttar Pradesh are intensifying their competition for Gen Z and women voters through welfare-focused campaigns. The BJP, Samajwadi Party and Bahujan Samaj Party are each crafting distinct welfare narratives to appeal to these demographic groups ahead of upcoming electoral contests.

The focus on welfare schemes reflects a broader electoral strategy shift in UP, where youth unemployment and women's economic security have emerged as key voter concerns. Each party is positioning its welfare initiatives as the most comprehensive and impactful for these communities.