Vijay Deverakonda's UNHYPE brand sells out 10,000 signature routines, generates ₹1.3 crore in two weeks

Actor Vijay Deverakonda's UNHYPE brand has sold out its entire launch edition within two weeks of release. The signature routine collection, which comprised 10,000 units, was fully pre-booked during the period, generating ₹1.3 crore in revenue.

The rapid sell-out marks an early success for the brand's initial offering, with all units finding buyers before the planned sales window closed.