Chennai Metro ad comparing FD returns to girlfriend sparks objectification row

A Chennai Metro advertisement by THECOS comparing fixed deposit returns to a girlfriend has drawn criticism from DMK MPs and opposition figures, who argue it objectifies women.

The ad, which suggests a girlfriend offers zero per cent interest, has prompted calls for its removal and legal action against those responsible. Opposition leaders have condemned the messaging as demeaning to women and inappropriate for public transport advertising.

The controversy highlights growing concerns over gender representation in commercial advertisements across Indian cities.