Chettinad Heritage and Cultural Festival spotlights region's revival efforts

The Chettinad Heritage and Cultural Festival offers a platform for the region's cultural and architectural renaissance. Driven by individuals such as Meenakshi Meyyappan, revivalist Visalakshi Ramaswamy and architect Benny Kuriakose, the festival highlights innovative approaches to preserving the area's distinct heritage.

The initiative focuses on safeguarding Chettinad's traditional architecture, traditional crafts and cultural practices from erosion. The efforts demonstrate how community participation and expert intervention can work together to document, reinvent and sustain regional heritage for contemporary audiences.