Corporate sponsorship reshaping Mumbai's Ganpati festival character

Mumbai's Ganpati festival is undergoing a significant shift as corporate sponsorship grows increasingly dominant. The festival, traditionally funded and organized by local communities, is gradually moving towards a corporate-backed model.
This transition is altering the fundamental character of the celebration, which has long been a grassroots public tradition in the city. The growing influence of corporate sponsors is reshaping how the festival is organized, funded, and experienced by participants.



