High Court lifts injunction on influencer's product-testing video in Emami case

The High Court has lifted an injunction imposed by a trial court on influencer Arpit Mangal's product-testing video in a defamation case filed by Emami. The trial court had issued an ex parte ad interim injunction—without hearing the accused—after Emami alleged the video defamed its product.

The High Court's decision signals that pre-trial gag orders require a higher legal bar to meet. The ruling balances the right to protect reputation against the freedom to communicate, setting a precedent for similar cases involving product reviews and social media.