India orders crackdown on nicotine pouches citing health risks

India has directed authorities to crack down on nicotine pouches, citing potential health risks to consumers. The directive was contained in an official letter, according to Reuters.

Nicotine pouches are small pouches placed between the gum and lip, designed to release nicotine without tobacco. The products have gained popularity among users seeking alternatives to traditional tobacco products, but health authorities have raised concerns about their safety profile and unregulated availability.