Modi's lamp-lighting campaign signals voter engagement ahead of state elections

Organised lighting of lamps across the country is being used as a voter engagement strategy, with supporters framing PM Modi as a guardian figure capable of countering opposition parties. The campaign comes as crucial state elections loom in Uttar Pradesh, Gujarat, Punjab, Uttarakhand, Himachal Pradesh, Goa and Manipur within the next five months.

The coordinated initiative signals the BJP's push to strengthen Modi's political positioning ahead of these polls, using symbolic religious and cultural gestures to mobilise voters.