Punjab BJP escalates Nasha Mukti Yatra ahead of polls, using Bengal campaign as template

The Punjab BJP has stepped up its Nasha Mukti Yatra (anti-drug campaign) ahead of forthcoming polls, drawing on the organizational model from its Bengal campaign. The party is leveraging the grassroots mobilization approach that proved effective in West Bengal to build momentum in Punjab.

The campaign focuses on addressing the drug menace while simultaneously strengthening the BJP's presence in the state. By replicating the successful template from Bengal, the party aims to connect with voters on a key social issue while expanding its political footprint in Punjab ahead of elections.