Social media accounts now traded on online marketplaces based on followers and monetisation

Social media accounts have become tradeable commodities on specialized online marketplaces. Buyers can shop for accounts based on criteria such as follower count, audience demographics, account age, and monetisation potential. Sellers can profit from the credibility and audience they have built over time.

These platforms facilitate the buying and selling of established accounts, with transaction values determined by the account's reach, engagement history, and earning capacity.