Chandrababu Naidu pitches Araku Coffee as global brand

Chief Minister Chandrababu Naidu is pushing to establish Araku Coffee as a globally recognized brand. The Andhra Pradesh government's initiative aims to strengthen the region's coffee sector while creating better market opportunities for local farmers.

The effort seeks to leverage Araku's distinct coffee heritage and quality to compete in international markets, thereby boosting the livelihoods of coffee-growing communities in the region.