Pakistan's PIA launches new crew uniform amid backlash over service quality

Pakistan International Airlines (PIA) has introduced a new uniform design for its cabin crew, marking a visual rebrand for the national carrier. The new look was announced as part of efforts to refresh the airline's image.

However, the initiative drew criticism on social media, with users questioning the airline's priorities. Critics argued that PIA should focus on addressing systemic issues including service failures, cabin hygiene standards, and passenger safety concerns rather than investing in cosmetic changes. The backlash highlighted ongoing concerns about operational standards at the carrier.