Social Media, Video Platforms Overtake Traditional News Outlets Globally

A global survey of nearly 100,000 people across 48 markets reveals that social media and video platforms have become the primary sources of news for audiences worldwide, surpassing traditional news outlets.

The study documents a significant change in consumption patterns, driven by growing audience disengagement from conventional news sources. The shift reflects how digital platforms have increasingly become the go-to destination for news, marking a fundamental change in how people access information.